While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
Real estate can be a very profitable investment opportunity, but many people don’t know how or where to start. It’s also common for aspiring real estate investors to be scared off of the idea because of the upfront capital requirements. While it’s true that you do need some money to make money from real estate, technology has made it easier for investors to get up and running without much startup capital.
Getting traffic to your site is only half the battle. Getting them to convert or turn into revenue is a whole different beast. We've found two methods to be extremely effective. The first is A/B testing to ensure that we're making continual improvements to our campaigns and our landing pages. The data that you'll get back during A/B tests will help drive your site optimization towards more positive outcomes. The second is conversion rate optimization (CRO). The goal of CRO is to increase conversions on your site, which may include updates to the UX, the content, the design or the overall workflow. Utilizing CRO and A/B testing can dramatically improve your conversion results on your site or campaign. - Joel Mathew, Fortress Consulting
Use accurate keywords for your content. The point of keywords is that they are the terms most people looking for your article by topic will search by. Check those with free Google terms and use the most popular relevant one in your title - a descriptive title to let them know right away what it is if it's a word with multiple meanings. Drawing blood for a phlebotomist is not the same thing as a comics artist drawing blood in a fight scene. Be very literal and then use the exact keywords several times in the article where they are relevant, as well as synonyms. Don't overdo it, or you look like you're trying to spam Google. Just use the keywords naturally when describing the topic.
Everyone says you're a fantastic writer, so isn't it about time you got paid? According to Durst, Good writing is in demand, especially for online content. Good freelance writing websites to find job listings include JournalismJobs.com, upwork.com, and MediaBistro.com. If you have experience as a copy editor, writer, or proofreader, go to editfast.com to find freelance opportunities in these areas. Rates average at $32, $28, and $26 an hour for remote writing, editing, and proofreading jobs, respectively.
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