This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
Hey Ana, the $2.95 is Bluehost Basic Shared Hosting – this is what I used for the first year of my blog and it worked out great. Once I hit 200k monthly visitors, I switched to WP Engine which is a slightly more powerful option. Both are great though. If you’re starting a new site, Bluehost shared hosting will work out just fine. I hope that helps!
Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Website Sales Funnel Secrets to Triple Your Profits